First U.S. bottled water packaged in 100% recycled, certified ocean plastic in stores now
LOS ANGELES, June 11, 2020 /PRNewswire/ -- ZenWTRTM, the first premium 100% recycled bottled water made with certified ocean plastic, announced today that its vapor distilled, high alkaline premium water has officially launched at Whole Foods Market stores nationwide. The mission-led beverage startup has partnered with the chain exclusively in the natural channel and is now available in 1 Liter, 23.7 oz. and 16.9 oz. bottles. Vapor distilled and ionized to reach a pH of 9.5, ZenWTR is the perfect choice for crisp, pure water, delivered in an infinitely recyclable package.
Founded by veteran beverage entrepreneur, Lance Collins, ZenWTR is on a mission to help reduce the amount of plastic polluting the world's marine environments. Using up to five ocean-rescued plastic bottles to produce every 1L bottle of ZenWTR, the company will rescue up to 70 million plastic water bottles from the ocean in 2020.
"We've created a water bottle that is made from 100% recycled plastic, rescued from marine environments and 100% infinitely recyclable. Consumers are thirsty for change. At ZenWTR, our mission is to help restore our oceans, and we're doing that by reusing the vast amount of plastic that already exists, all while committing 1% of sales to charities and organizations working to clean up our oceans," said Collins.
With over three years of development spent securing a supply chain able to produce packaging made from certified ocean-rescued plastic, ZenWTR is a pioneer in the industry, addressing demands for sustainable products that don't sacrifice premium quality. Bottled in Southern California, each bottle is triple purified, vapor distilled and UV treated, and contains a blend of electrolytes and minerals, vital to the body.
"Curating an ever-evolving assortment while expanding our sustainable product offerings and mission-based brands is top of mind at Whole Foods Market," said George Daines, Global Beverage Category Merchant at Whole Foods Market. "We are eager to kick-off this exclusive partnership with ZenWTR, giving our customers a product that aims to reduce the amount of plastics in our oceans."
"We're thrilled to be partnering with Whole Foods Market. Their core values align perfectly with our brand mission and goal of taking on an important global challenge headfirst with innovation," Collins adds. "ZenWTR meets the growing needs of eco-conscious consumers who shop at Whole Foods Market and are looking for clean, functional products that are good for themselves and do something good for our planet."
The water line is now available at Whole Foods Market stores in the U.S. in 1 liter ($2.29), 23.7 oz. ($1.79) and 16.9 oz. ($1.49) wide mouth proprietary bottles. The retailer will also exclusively launch ZenWTR's new 1.5-liter package in October. To locate ZenWTR in a Whole Foods Market near you, please visit zenWTR.com/stores.
ZenWTR is the U.S.' first bottled water made from certified, ocean-rescued plastic, delivering crisp, clean vapor-distilled, high alkaline hydration while actively helping to restore marine environments. ZenWTR launched in 2020 and will recover up to 70 Million plastic bottles from the ocean in its first year. Based and bottled in Southern California, ZenWTR is available in 1 Liter, 23.7 oz. and 16.9 oz. size bottle in over 4,000 stores nationwide. Join a community that's Thirsty For Change at ZenWTR.com.